In any strong citizenship strategy, executive buy-in is not only desired, it is essential for success. In our May webinar, titled “Speaking the language – Gaining executive buy-in”, representatives from three companies elaborated on how they have created ardent advocates of corporate citizenship out of their senior executives.Societal Impact Initiatives at Panera BreadOur first speaker, Kate Antonacci, director of societal …
Read More »Customer Loyalty through Corporate Social Responsibility
Today’s consumer has become more demanding of ethical behavior from companies that supply his needs. With the global village turning into a global community, consumers no longer feel “disconnected”… Corporate Social Responsibility Read the complete article
Read More »Coca-Cola 2nd Lives – YouTube
As part of its global sustainability program, Coca-Cola has launched ‘2ndLives’, a line of 16 innovative caps which can be screwed onto bottles after consump…MindShare HR’s insight:Don’t recommend consuming anything stored in the plastic bottles for a extended period of time but some ingenious ideas that Coke could perhaps incorporate into their CSR strategy! Corporate Social …
Read More »Corporate Social Responsibility – an Overview
Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, and responsible business) is a concept whereby organizations consider the interests of society by … Corporate Social Responsibility Read the complete article
Read More »Leadership vs. Followership: Do We Really Mean "Versus"?
Leadership and Followership: Which do we really want for our teams and organizations. A focus on traits may be more important for leadership and followership. Corporate Social Responsibility Read the complete article
Read More »Increase revenues, engage employees by taking a leadership role in sustainability
Another check mark in the sustainability column: Research shows companies that incorporate sustainability activities into their operations make more money per employee (16% more, to be exact) and attract a higher calibre of talent. Corporate Social Responsibility Read the complete article
Read More »Most Big Companies Have No Idea If The Billions They Throw At Social Programs Work
Together, 100 of the world’s largest companies reported social investments valued at $12.2 billion last year, according to new research by KPMG International. Corporate Social Responsibility Read the complete article
Read More »The Case Against Corporate Social Responsibility
The idea that companies have a duty to address social ills is not just flawed, argues Aneel Karnani. It also makes it more likely that we’ll ignore the real solutions to these problems. Corporate Social Responsibility Read the complete article
Read More »"Franchising" CSR: The Future of Corporate Social Responsibility?
‘ Corporate Social Responsibility Read the complete article
Read More »Dear Apple and Chipotle: It's Hard to Be Socially Responsible When You're Dead
Putting people before profits is a stupid business plan, because companies that fail don’t help anyone Corporate Social Responsibility Read the complete article
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