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Corporate Social Responsibility

Corporate Social Responsibility

Three examples from CSR professionals on how to secure executive buy-in « Blog Archive « Boston College Center for Corporate Citizenship Blog

In any strong citizenship strategy, executive buy-in is not only desired, it is essential for success. In our May webinar, titled “Speaking the language – Gaining executive buy-in”, representatives from three companies elaborated on how they have created ardent advocates of corporate citizenship out of their senior executives.Societal Impact Initiatives at Panera BreadOur first speaker, Kate Antonacci, director of societal …

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Customer Loyalty through Corporate Social Responsibility

Today’s consumer has become more demanding of ethical behavior from companies that supply his needs. With the global village turning into a global community, consumers no longer feel “disconnected”… Corporate Social Responsibility Read the complete article

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Coca-Cola 2nd Lives – YouTube

As part of its global sustainability program, Coca-Cola has launched ‘2ndLives’, a line of 16 innovative caps which can be screwed onto bottles after consump…MindShare HR’s insight:Don’t recommend consuming anything stored in the plastic bottles for a extended period of time but some ingenious ideas that Coke could perhaps incorporate into their CSR strategy! Corporate Social …

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Corporate Social Responsibility – an Overview

Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, and responsible business) is a concept whereby organizations consider the interests of society by … Corporate Social Responsibility Read the complete article

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The Case Against Corporate Social Responsibility

The idea that companies have a duty to address social ills is not just flawed, argues Aneel Karnani. It also makes it more likely that we’ll ignore the real solutions to these problems. Corporate Social Responsibility Read the complete article

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