Three examples from CSR professionals on how to secure executive buy-in « Blog Archive « Boston College Center for Corporate Citizenship Blog

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In any strong citizenship strategy, executive buy-in is not only desired, it is essential for success. In our May webinar, titled “Speaking the language – Gaining executive buy-in”, representatives from three companies elaborated on how they have created ardent advocates of corporate citizenship out of their senior executives.Societal Impact Initiatives at Panera BreadOur first speaker, Kate Antonacci, director of societal impact initiatives at Panera Bread, emphasized the company� Corporate Social Responsibility

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